posted on: 2012-01-07 23:35:57
blog post by Ihor Cap - Internet Marketing Consultant for EzReklama and a web author at http://articlesandblogs.ezreklama.com web site.
Once in a while I come across a page on the internet that is information rich and it is one that I would like to share with other web authors who might need that information. Today, that page is about YouTube’s Statistics page. It’s a great page to reference for marketing and promotions purposes or to use as supporting statistics. Need another reason? OK. There are over 3 billion reasons to market or promote your services and products on YouTube because that is how many viewers drop by daily to view a YouTube video. I got that information off their statistics page that caters to the press and other media agents. It’s a running statistics page that provides the reader, web author or press writer with great summary information on Traffic Stats, YouTube Partner Programming, Monetization, Product Metrics, Content ID scans, and Social metrics. These are wonderful pearls of information that writers can incorporate in their marketing and promotion articles or blog posts. For the most recent information see http://www.youtube.com/t/press_statistics.
The stats below are taken from the YouTube Press Statistics page and are true as at January 2012. See their home press page for complete media press kits at http://www.youtube.com/t/press.
YouTube Press Statistics as at January 2012
Traffic
- 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
- Over 3 billion videos are viewed a day
- Users upload the equivalent of 240,000 full-length films every week
- More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
- 70% of YouTube traffic comes from outside the US
- YouTube is localized in 25 countries across 43 languages
- YouTube's demographic is broad: 18-54 years old
- YouTube reached over 700 billion playbacks in 2010
- 800M unique users visit YouTube each month
YouTube Partner Program
- Created in 2007, we now have 20,000+ partners from 22 countries around the world
- We pay out millions of dollars a year to partners
- Hundreds of partners are making six figures a year, and the number of partners making over $1,000 a month is up 300% since 2010
Monetization
- YouTube is monetizing over 3 billion video views per week globally
- 98 of AdAge's Top 100 advertisers have run campaigns on YouTube and the Google Display Network
- The number of advertisers using display ads on YouTube increased 10 fold in the last year
Product Metrics
- We have more HD content than any other online video site
- We have thousands of full-length movies on YouTube
- 10% of YouTube's videos are available in HD
- YouTube mobile gets over 400M views a day (up 3x year/year), representing 13% of our daily views
- The YouTube player is embedded across tens of millions of websites
Content ID
- Content ID scans over 100 years of video every day
- More than 2,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
- We have more than six million reference files (over 300,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
- Over a third of YouTube's total monetized views come from Content ID
- More than 120 million videos have been claimed by Content ID
Social
- Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)
- Over 12 million people are connected and auto-sharing to at least one social network
- 150 years of YouTube video are watched every day on Facebook (up 2.5x year/year) and every minute more than 500 tweets contain YouTube links (up 3x y/y)
- 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
- An auto-shared tweet results in 6 new youtube.com sessions on average, and we see more than 500 tweets per minute containing a YouTube link
- Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in — whether it's a friend, or the NBA — and keep up on their activity on the site
- More than 50% of videos on YouTube have been rated or include comments from the community
- Millions of videos are favorited every day
