The Shared Plug is one Plugboard shared by many sites. Inserting your 88x31 web button into this Plugboard automatically is reflected on all Shared Plugboards over the different sites and in this page (refreshing it). It stays there until it is pushed out by new buttons. It makes for great free plugboard advertising.
The PlugBoard consists of URL links that point to various web sites. Entering ("plugging in" ) your web site Title and web site URL link allows you to promote your site and increase visitor traffic. The number of available spots is fixed. No return link is required, and it's free. You just add the Title of your web site and the URL address of your web site and then press the red Plug button. Remember: the last site to plug in or that enters their web site link pushes out the first one, so come back often to check if your button is still on the Plugboard.
CANADIAN MUSEUM FOR HUMAN RIGHTS — A CALL FOR INCLUSIVENESS, EQUITY AND FAIRNESS
Featured Article #2
The CMHR represents a unique opportunity for Canada to be recognized as a leader in reflecting and further advancing contemporary research on genocide and human rights and in telling the story of all genocides without any attempt to represent the suffering of one nation, tribe or community as having been of more relevance or importance than any other’s. All attempts to do so argue fundamentally do an injustice to the memory of the many millions of victims of genocide throughout the ages, whether they suffered in Europe, or somewhere else.
This article provides you with some basic guidelines, concepts and issues perceived to be important for a proper understanding of item analysis. This pursuit, however, is best appreciated when supplemented with one-on-one or small group mentoring and “real-world” applications, in a safe learning environment.
Welcome to Ukraine! - Co-Host of the UEFA Euro 2012 Cup
Ukraine... The land where all the roads cross and the East meets the West... Reveal the mysterious history of civilizations and cultures of over 10 millennia in every bit of this land!
The Almond Tree Sweetens Up the Market at The Forks
How did Canada get its name? Most Canadians, if asked about the origins of the name “Canada”, will admittedly lament their ignorance of that part of Canadian history. Of those that do remember, they might even recall the “official” version of how Canada got its name, the one they received from the TV commercial “A Part Of Our Heritage – Canada.” After all, Canadian history is not a subject taught in the schools, per se. Education remains in provincial jurisdiction so each region features their preferred understandings of Canada’s history. As such, there are many competing theories on how Canada came to be known and called. All of them fascinating and equally compelling, but only three theories tend to capture the hearts and minds of historians and researchers more so than the others. They are presented here momentarily.
The Montreal Biodome: A Funtastic Family Destination
Featured Article #8 (includes Video)
The Montreal Biodome (Biodôme de Montréal in French) is one of four Nature Museums in one of the most beautiful cities in North America and a great place to visit for a family with children. It has animals, fish, and landscaped gardens. Over 4,800 animals and 750 plant species reside in this oasis. This 100,000 plus square foot museum opened its doors to the public in June of 1992. Over 15 million visitors have already seen this ecological wonderland, 845,000 visitors in 2008 alone.
The goal of Ukrainian Milk Company LLC is to become a leader in milk production sector of Ukraine by establishing a network of dairy farms.
You can have your article featured here for only $5 monthly. Posted will be the article title, author, abstract and hypertext link to your article. To Learn More, See Ad Prices, Option 3: Purchase a Featured Status Article now!
Leader Banner Ad (Header)
What Boomer Women Want: New rules for retailing to these harried customers
posted on: 2009-12-11 17:56:18
What Boomer Women Want: New rules for retailing to these harried customers
By Jeff Mowatt
INFLUENCE WITH EASE ®
When it comes to retailing, it’s easy to get distracted by the hype about selling to the upcoming Millennials (twenty somethings) or Gen Xers (thirty somethings). Fine if your products are meant for these groups, but if your target-market is Baby-Boomer women, you’ll need to operate quite differently from the current practices of most retailers.
The good news is you’ll likely be richly rewarded. Baby-Boom women (aged late 40s to early 60s) represent not only a massive portion of the North American population, but one that will inherit more wealth over the next decade. The challenge for retailers targeting Boomers is this group is becoming fed-up with the hassle-factor of typical retail shopping.
Boomer women are busier than ever. They spend most of their waking hours working/commuting and dealing with their Millennial children who don’t appear to ever want move away the concierge service they receive at home. At the same time Boomer women are caring for aging parents. They’re run ragged. In today’s soft economy they may not be buying luxury; but they’re still buying quality. The implications for retailers targeting this group are several fold:
• Reduce the hassle-factor for your Boomer women customers. Offer easy on-line ordering. Offer to gift-wrap. Offer that you’ll put together custom baskets of your goods and ship anywhere for them. Don’t wait to be asked to do this; pro-actively announce it (pick up the phone and start dialing during your slow periods). Your customers’ money is plentiful. Their time and energy is scarce.
• Don’t offer cheap novelties that will end up in garage sales. Sell unique products that provide real quality and lasting value.
• Hire mature employees who can relate to your target market… not students who have no interest in the products they’re trying to sell.
Bottom line – your business can’t be all things to all people. Targeting Millennials and Gen Xers and Boomers is attracting none. Pick a lane. Forget trying to go cheap to be affordable to young people… price-wise you’ll never beat Wal-Mart or China. Be a specialist providing quality and remarkable customer service that your target market actually appreciates and is willing to pay for.
Customer service strategist, Jeff Mowatt is a Calgary-based professional speaker and bestselling author of Becoming a Service Icon in 90 Minutes a Month. For customer service tools and tips, or to inquire about engaging Jeff for your team visit www.JeffMowatt.com or call 1-800-JMowatt (566-9288).
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