In the flotation machine nets electronic business field, trademark stolen, information being tampered with by use of and so on, and patent infringement of intellectual property rights and the fake and inferior products phenomenon emerge in endlessly. Especially on the Internet to a large extent the development of e-commerce in broken machinery industry is very serious.

Zhengzhou recently called the red star in an unprecedented event was copying, first red star 'big gold teeth' patent crusher hammers be dozens of small hammer manufacturer fake, and 'big gold teeth' information stolen release in the b2b shops and portal, its product information and parameters and zhengzhou red star big gold teeth crusher hammers is 100% information degree. Zhengzhou standing all star after data is one of famous machinery enterprise copy all, cloned an addition to the name, the others is all the data the same web site. Such infringement serious deceived consumers, but also to zhengzhou red star's normal electronic business promotion work a huge threat, more serious is the damage it electronic commerce ecological system.

Ecological system is the biological, land, water close contact and interaction of the diversity of system, mechanical industry e-commerce system is like a ecological system, in the zhengzhou dressing equipment in a ecological system, all the small and medium enterprises, the development together, and constantly improve, and often can have some enterprise will to do those fake, plagiarism, theft of patent events (such as the above zhengzhou red star event). For mechanical industry e-commerce many similar this kind of behavior, can explain how they don't understand in mechanical industry e-commerce ecological system long survive, more do not know how to get along and competition. This we first have to know: we machinery industry e-commerce operation is trust, is experience. Customers can come to our web site, can see we promote the product information, can bring us business, we will face of customer trust, if the customer lost trust, lost the trust of the Internet, so all we do will not have any value. We want to innovation, the creation of customer information of value, let our customer experience better, only such ability are machinery industry good ecological system of electronic commerce development at all.

For people who have had fake, copying and phenomenon of the rival products manufacturers, please allow zhengzhou red star about how to tell his in machinery industry e-commerce ecosystems survive, how to get along and competition of ideas and Suggestions. We each enterprise common growth in the machinery industry e-commerce ecological system, the system must exist in the competition, but the system is a win-win system. This is because we and competitors constantly competition process is let we have been the perfect itself, together and competition system growth sand vendors would development process. We want to do is to learn how to get along and competitor, please note is friendly get along, but not through the trademark, patent, theft use copy opponents of information, it is not friendly along with, is unfair competition. This kind of competition won't make oneself of the enterprise more stronger, more perfect, but the enterprise go some here, eventually be eliminated. Please remember, beat their companies not because of how strong competitors, but their stubborn self-styled thought, not willing to change, improve, innovation, and that's it! So, our enterprise is talent than technology, we have to improve our talents technology; As is team management, we have to strengthen our team management; Is the brand communication network is inferior to a person, that is about to attention; Is the network marketing strategy, the thinking has the fault, so be about to try to correct... We only have to have been the perfect, innovation, creation, to stand out from the competition, and finally strength has become a leading the trends, won the mechanical industry e-commerce field highest honor, all mechanical enterprises of leading industry recognized.

A good electronic business ecosystem must be our all machinery enterprise are expected to see, so from now start to change from their own, perfect, and competitors together to create a win-win situation of electronic commerce ecological system. Don't sigh feeling e-commerce will be the next to happen big change, also don't sigh and now machinery industry e-commerce bench enterprises in the development of recruit how much bottlenecks, maybe grope for e-commerce marketing way is hard, make machinery industry e-commerce opportunities the ecosystem of the road is more difficult, but we are without fear, beyond doubt, maintain the development of ecological e-commerce system will make machinery industry e-commerce marketing is the way more walk more broad! Zhengzhou ding ^ will go forward and guide the industry to create win-win system, makes the good future of mechanical industry e-commerce ecological system!

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