posted on: 2012-01-03 13:21:57
Websites represent an incredible marketing opportunity for all businesses. Commercial websites are set up primarily to promote a brand proposition. Every individual, business and organization wants a good looking, functional websites that not only brings a brand to life, but also ensures web success. However getting the right mix is not always easy – especially for novices.
If you are a novice, who wants a gist of how to set up a brilliant website then here are 3 design strategies that can guarantee web success for your business proposition, and make sure your website gets the attention it deserves!
1) Tailor Made Design
To shorten the perception gap between the way customers see your brand, and how you want your brand to be seen, you first have to differentiate your proposition from that of your close competitors. You’ll need a distinctive online identity, which can only be ensured through custom web design. A tailored design can promote your brand by creating:
• Impact: To immediately arrest attention
• Interest: To retain attention
• Inform: To maintain attention and lure the audience/visitor to make a favourable decision
Therefore the first step towards creating a brilliant website is to create a design that meets the challenges of impact, interest, and information. From conceptualization, to your site’s structure, content and format, you have to design your site around these principles.
2) Visualization
Internet is a visual medium; good visuals with lots of colours, charm, and eye-catching points can make or break your website. So, get your design team to give your site sharp visuals with AIDA approach, strategically placed to urge user action. A crucial element of visualization is your corporate emblem, which serves to highlight your brand, and give you an instance means of public recognition. Get a good graphic or logo design company to provide you a digital logo for your website. It’s a one-time investment that can last a life-time, and help your brand establish itself. Remember, a “wow” factor is essential from online success.
3) Search Engine Optimization (SEO)
Internet has become a convenient medium for research. For instance it is far more convenient for an individual to search online then to get in a car, and drive somewhere and look for or ask around for information on a product or service. However the web is cluttered with websites, offering the same things. It is easy for sites to drown in Search Engine Results Pages (SERP) and disappear into oblivion. This is where Search Engine Optimization (SEO) comes in. SEO is basically a technique that can make your site more relevant, more appealing, and more importantly easily to find on search engines and indexing software. A good design can permit you to fine-tune your website’s structure and format to significantly improve its performance on search engines and in turn to your target audience.
So from using logo design services to customization and SEO all these strategies ensure that your site remains relevant to the targeted audience. Apart from these basic considerations, a website should be accessible and affordable and should be positioned to highlight the best of your brand proposition.
About The Author:
John Kennedy is a web designer and developer based in Manchester, UK. He has worked on numerous projects associated with graphic and web design, and is an active blogger on custom web design trends and opportunities targeted at small and medium size businesses.
