The Shared Plug is one Plugboard shared by many sites. Inserting your 88x31 web button into this Plugboard automatically is reflected on all Shared Plugboards over the different sites and in this page (refreshing it). It stays there until it is pushed out by new buttons. It makes for great free plugboard advertising.
The PlugBoard consists of URL links that point to various web sites. Entering ("plugging in" ) your web site Title and web site URL link allows you to promote your site and increase visitor traffic. The number of available spots is fixed. No return link is required, and it's free. You just add the Title of your web site and the URL address of your web site and then press the red Plug button. Remember: the last site to plug in or that enters their web site link pushes out the first one, so come back often to check if your button is still on the Plugboard.
CANADIAN MUSEUM FOR HUMAN RIGHTS — A CALL FOR INCLUSIVENESS, EQUITY AND FAIRNESS
Featured Article #2
The CMHR represents a unique opportunity for Canada to be recognized as a leader in reflecting and further advancing contemporary research on genocide and human rights and in telling the story of all genocides without any attempt to represent the suffering of one nation, tribe or community as having been of more relevance or importance than any other’s. All attempts to do so argue fundamentally do an injustice to the memory of the many millions of victims of genocide throughout the ages, whether they suffered in Europe, or somewhere else.
This article provides you with some basic guidelines, concepts and issues perceived to be important for a proper understanding of item analysis. This pursuit, however, is best appreciated when supplemented with one-on-one or small group mentoring and “real-world” applications, in a safe learning environment.
Welcome to Ukraine! - Co-Host of the UEFA Euro 2012 Cup
Ukraine... The land where all the roads cross and the East meets the West... Reveal the mysterious history of civilizations and cultures of over 10 millennia in every bit of this land!
The Almond Tree Sweetens Up the Market at The Forks
How did Canada get its name? Most Canadians, if asked about the origins of the name “Canada”, will admittedly lament their ignorance of that part of Canadian history. Of those that do remember, they might even recall the “official” version of how Canada got its name, the one they received from the TV commercial “A Part Of Our Heritage – Canada.” After all, Canadian history is not a subject taught in the schools, per se. Education remains in provincial jurisdiction so each region features their preferred understandings of Canada’s history. As such, there are many competing theories on how Canada came to be known and called. All of them fascinating and equally compelling, but only three theories tend to capture the hearts and minds of historians and researchers more so than the others. They are presented here momentarily.
The Montreal Biodome: A Funtastic Family Destination
Featured Article #8 (includes Video)
The Montreal Biodome (Biodôme de Montréal in French) is one of four Nature Museums in one of the most beautiful cities in North America and a great place to visit for a family with children. It has animals, fish, and landscaped gardens. Over 4,800 animals and 750 plant species reside in this oasis. This 100,000 plus square foot museum opened its doors to the public in June of 1992. Over 15 million visitors have already seen this ecological wonderland, 845,000 visitors in 2008 alone.
Chinese ice sculptures welcome the year of the Dragon
You can have your article featured here for only $5 monthly. Posted will be the article title, author, abstract and hypertext link to your article. To Learn More, See Ad Prices, Option 3: Purchase a Featured Status Article now!
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Google Teams Up With TiVo to Make Its Way Into Television Advertising
Google Teams Up With TiVo to Make Its Way Into Television Advertising
Google has made a deal with TiVo giving media buyers access to digital set-top data generated by subscribers of TiVo.
PR Log (Press Release) – Nov 25, 2009 – In its venture to convince advertisers and advertising agencies to buy television advertising time through its online auction-based Google TV Ads platform, Google has made a deal with TiVo giving media buyers access to digital set-top data generated by subscribers of TiVo. This deal is the most recent move by Google to gain a following among mainstream marketers and advertising agencies for its television advertising platform. The platfrom has gotten alot of popular buzz but it has failed to gain any critical mass because of its limited access to quality television advertising inventory.
Up to now, Google TV Ads has plans to sell local advertising on DISH Network, and national TV ads on a handful of mostly low-rated or emerging cable TV networks.
Google is using the deal with TiVo to leverage their enhanced data to make the Google TV Ads platform more attractive to advertisers, and as a result, more appealing to big TV networks to begin using to sell their television advertising time.
Google TV Ads main data source is the digital set-top boxes of DISH Network subscribers, and some small digital cable TV systems that have partnered up with Google. Google subsequently enhanced those TV audience data streams by licensing demographic TV audience information from Nielsen Co., and more recently by licensing geo-demographic analytics data from Nielsen's PRIZM system.
The new deal with TiVo gains access to second-by-second DVR viewing data, which will give Google TV Ads advertisers insights about household-level advertising impressions generated by their buys, but it does not include any of the enhanced analytics generated by TiVo's StopWatch service, which is not covered by this deal.
Google hasn't disclosed how much television advertising is actually being processed through its platform, but the system is believed to be popular mainly with direct response and "long tail" advertisers and advertising agencies, and among bigger advertising agencies using it primarily to test and gain insights about TV audience exposure via the system, which competes with Microsoft's NAVIC, and Spot Runner's Malibu platforms. The cable TV industry's Canoe Ventures also is seen as a potential competitor or collaborator with Google TV Ads, but its long-term market play still remains unclear in the minds of many TV buyers and sellers.
Meanwhile, the amalgamation of TV audience data streams and analytics tools being assembled by Google TV Ads has been both intellectually attractive to Madison Avenue, as well as confusing, as was evident during a series of presentations made by various data suppliers and end-users during a TV audience measurement summit held by Google earlier this month.
During one of those presentations, Nielsen Senior Vice President-Insights, Analysis and Policy Pat McDonough, noted there still are a number of problems with the kind of set-top data being used by Google TV Ads, including the fact that it's difficult to know when people are actually sitting in front of their TV sets when the set-top devices are on and tuned to a channel. According to Nielsen's estimates, 10% of digital set-top devices "never get turned off," and 30% are on for 24-hours in any given day. While methods have been developed for editing the digital set-top data to factor out the non-viewing portion of their tuning, the real value is in reporting the "long tail" of the TV universe - the part not measured by Nielsen's traditional TV methods.
During another presentation by the full service ad agency Karlen Williams Graybill Advertising, which showcased the results of an actual TV buy made earlier this year for the Act and Gold Bond Ultimate brands across eight cable TV networks, comparing both Google TV Ads and Nielsen's conventional TV ratings samples, the agency concluded that there were no "statistically significant" differences, and that, "There is no perfect rating methodology."
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